| EVENT: |
SCBU OPEN ENROLLMENT | ||||
| COMPANY: |
SOUTHERN CALIFORNIA
BROADCASTERS ASSOCIATION |
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| DESCRIPTION: |
Southern
California Broadcasters Association
SCBU- Southern California Broadcasters University Presented by SCBA's General Sales Managers Council Tuesday, January 13, 2009 - March 24, 2009 ----------------------------------------------------------------------------------------------------------------------------------- What's the difference between YOU and your
CO-WORKERS,
MANAGER or MEDIA BUYER... THEY
TOOK SCBU!
(Now with INTERACTIVE
SALES- How
to make money selling your
"brand extensions" -- the interactive side of your Radio Station!) 1996, Maria Garcia, Senior AE,KLAX 1998, Romin Gwin,LSM, KOST-FM 1998, Aly Montes, KMVN Dir. Nat. Sales 1998, Danielle Mosher, KCBS Exec Dir of Mktg & SCBU Instructor 1999, Vernon Copp, LSM, KLOS 1999, James Fink, Univision Radio, & SCBU Instructor 2002, Terry Hibbard, Kovel/Fuller 2002, Kevin Seki, Promo Dir., KOST/KBIG 2002, Jamie Anderson, Sr. AE, KKGO 2003, Brock Palmer, Adlink 2005, Sean Heitkemper Former GM KKJZ 2005, Andrew Palosi, LSM, KDAY and over 650 MORE Radio and Advertising Professionals!!!!! ------------------------------------------------------------------------------------------------------------------------------ SCBU
OPEN ENROLLMENT
Southern California Broadcasters Association
Presented by: SCBA'S General Sales Managers Council DATE: January 13 - March 24, 2009 TIME: 6:30pm-9:00pm
LOCATION: KMVN/KPWR,
2600 W. Olive Avenue, 8th Floor, Burbank, CA 91505 (On Street Parking) CLICK HERE FOR APPLICATION: SCBU SCHEDULE AND APPLICATION Class #1. Tues. January 13, 2009 -
Understanding Your Product: Radio
Examine your product. How does it work, why does it work? How is Los Angeles different? Understand your Virtual Neighborhood, who lives there and who should be selling to them. How radio fits with other media. Your resources. Instructor: Mary Beth Garber, President, SCBA Class #2. Tues. January 20, 2009 - What's in it for them? What Are Clients Looking For? Understand where sales come from. How to take your station assets and your target clients and match them up to create selling opportunities. Instructor: Mary Beth Garber, President, SCBA Class #3. Tues. January 27, 2009-Prospecting & New Business-Overview/Development of Resources. Personal skills and mindset of selling. Best practices based on your personal style. New biz and old business - How to prospect new biz that has never been on the station. How to make an old client feel new again. Different revenue streams within one client. Instructor: Marie Kordus, Freelance Media Director /Italia Partners /Muse Communications Class #4. Tues. February 3, 2009 - Selling With Numbers, Applying Arbitron Information Terms, usage, examples of how to use numbers to develop a sales pitch. Instructor: Monica Narvaez, Training Service Consultant, Arbitron Class #5. Tues. February 10, 2009 - Getting to the Right Decision Maker Understanding how to get past the gatekeeper. Getting a voicemail, email or even a letter answered by developing a strategic approach to the account. Instructor: Jason Strongin, General Sales Manager, Univision Radio and James Fink, Local Sales Manager, Univision Radio. Class #6. Tues. February 17, 2009 - Interactive Sales. How to make money selling your "brand extensions" -- the interactive side of your Radio Station. Instructor: Scott MacKay, Director of Digital Media, CBS Radio/Los Angeles Class #7. Tues. February 24, 2009- Integrated Media Selling - Creating Out of the Box Ideas. Bringing your selling skills and your marketing skills together to create Integrated Sales Programs. How to create ideas that mesh your client's goals with the Station's needs and capabilities and come up with revenue generating ideas. Instructor: Karl Meyer, VP/General Manager, KSSE/KLYY Class #8. Tues. March 3, 2009 - Building Sales Strategies Using your facts and your assets to create selling strategies for specific clients. Students will form groups and have prep time for their final presentations. Instructor: Jeff Thomas, VP of Sales Los Angeles, Clear Channel Radio Class #9: Tues. March 10, 2009 - Building Sales Strategies Using your facts and your assets to create selling strategies for specific clients. Students will form groups and have prep time for their final presentations. Instructor: Mary Beth Garber, President, SCBA Class #10: Tues. March 17, 2009 -Life On The Streets How to manage your business. Yes, it can be tough. So what? Instructor: Chet Thompson, General Sales Manager, 870 KRLA Class #11. Tues. March 24, 2009 (class will run until 9:30pm) - Presentations and Critiques Instructors: Panel of General Sales Managers & Local Sales Managers SCBA reserves the right to change instructors and/or schedule, or cancel and refund fees before start of class. |
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CONTACT:
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FOR MORE INFORMATION GO TO SCBU RADIO SALES COURSE or www.scba.com Please send application and check or billing instructions to: LaFern Cusack, SCBA 1849 Sawtelle Blvd. #543, Los Angeles, CA 90025 Email: LaFern@scba.com Direct: 310-444-1431, Fax: 310-444-1463 Make check payable to S.C.B.A. Class is limited to first year AEs and enrollment applications are accepted on a "first come, first served" basis. Due to the limited number of students accepted, all individual applications must be accompanied by payment in full or include billing instructions from the station in order to reserve a space for this class. SCBA reserves the right to cancel and refund fees before start of class. No refunds given if you decide not to take the class after January 13, 2009. |
| EVENT: |
THE NIEMAN CONFERENCE ON NARRATIVE
JOURNALISM |
| COMPANY: |
NIEMAN FOUNDATION -
HARVARD UNIVERSITY |
| LOCATION: |
BOSTON, MA |
| DESCRIPTION: |
March
20-22, 2009. The theme
for this year’s conference, the premier annual event for narrative
journalists in the U.S.,
is “Telling True Stories in Turbulent Times.” More than 50 star
speakers and hundreds
of mid-career
journalists will gather in Boston
to celebrate the art of storytelling in every format and every medium.
Online registration begins December 4 and
an
early-bird rate of $375 will be offered until January 15, 2009. |
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CONTACT:
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More information can be found online at: www.nieman.harvard.edu/narrative2009/ |
| EVENT: |
FREE BLOG
ACCOUNTS FOR LAID OFF JOURNALIST |
| DESCRIPTION: |
It’s
a long way from $700
billion, but the media
start-up Six Apart is introducing its own economic bailout plan. The
TypePad
Journalist Bailout Program offers recently terminated bloggers and
journalists
a free pro account (worth $150 annually) on the company's popular
blogging
platform. In addition to the free yearly membership, the 20 to 30
journalists
who are accepted will receive professional tech support, placement on
the
company's blog aggregation site, Blogs.com, and automatic enrollment in
the
company's advertising revenue-sharing program. |
|
CONTACT:
|
http://www.typepad.com/blogging/bailout.html |
| EVENT: |
STUDENT
WRITERS AND MENTORS |
| DESCRIPTION: |
Student
Writers and Mentors Sought – A newly
launched
website created with a J-Lab, the Institute for Interactive Journalism,
and
McCormick Foundation grant for New Media Women Entrepreneurs,latina-voices.com, is
seeking
students
interested in writing for the website. A small stipend may be offered
to
student writers. Mentors are also being sought to encourage the
students to
develop their writing and reporting voices. Editor Teresa Puente is
working
with about 10 students in Chicago,
but if you want to mentor any in your area, let her know. |
|
CONTACT:
|
Students can also submit their work directly to the site. For more information contact tpuente@colum.edu |
| EVENT: |
14TH
MINORITY WRITERS SEMINAR |
| COMPANY: |
NATIONAL CONFERENCE
OF EDITORIAL WRITER FOUNDATION |
| LOCATION: |
NASHVILLE, TN |
| DESCRIPTION: |
14th
Minority Writers Seminar is The 14th annual Minority Writers Seminar will be held April 30-May 3, 2009, in Nashville, Tennessee, at the Freedom Forum Diversity Institute at Vanderbilt University. Enrollment is limited to 20 for the seminar sponsored by the National Conference of Editorial Writers Foundation in partnership with the Diversity Institute. Minority journalists who have been writing opinion less than two years may also apply. <> |
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CONTACT:
|
The
application can be found at http://www.ncew.org.
Doug
Lyons Senior
Editorial Writer South Florida Sun-Sentinel 200
E. Las Olas Blvd. Fort
Lauderdale FL 33301-2293 954/356-4638 |
| EVENT: |
INTERPRETING AND TRANSLATIONS |
| COMPANY: |
NETworkOmni |
| DESCRIPTION: |
NetworkOmni is
one of the largest International interpreting and translation
companies,with offices in the US, Canada, South America, and the
Dominican Republic.
Currently we are looking to identify individuals who are good bilinguals in Spanish and maybe interested in working as an over the phone interpreters, All hours of the day or night are available. Even part-time (2-6 hours) are available. We have immediate openings. Our clients include 911Services for states and municipalities, insurance carriers, financial services companies, healthcare organizations, and hospitality industry companies. The customers in this instance, speak Spanish fluently but very little English, so our interpreters serve as the "bridge" between our English- speaking clients and their Spanish speaking customers. Our compensation program are industry- competitive. We are a great source of monthly income for any good bilingual who wish to work in our Thousand Oaks center or from home. |
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CONTACT:
|
Marcia Rodriguez |
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